Vittoria Tires' Terreno Pro T60: pioneering sustainable tire technology

The sustainable tire won the Green Prize at the Taipei Cycle 2024.

Amidst growing calls for sustainability in cycling, Vittoria Tires introduces the Terreno Pro T60 as a pioneering solution with its nylon fishing nets sourced from partners, which comprise 92% of its composition. 

Gregory Veerananda, Head of Sales and Marketing Asia-Pacific and Middle East at Vittoria Tires, said that this eco-friendly approach not only reduces environmental impact but also sets a new standard for sustainable tire manufacturing.

Consumer trends towards sustainability play a pivotal role in driving the development of the Terreno Pro T60. Veerananda highlighted the increasing demand for eco-conscious products among cyclists, mirroring broader societal shifts towards environmental responsibility. 

By aligning with consumer preferences for sustainable solutions, Vittoria Tires positions the Terreno Pro T60 as a testament to its commitment to both innovation and environmental stewardship.

In addition to its eco-friendly design, the Terreno Pro T60 embodies cost-effective sustainability initiatives. Veerananda reveals Vittoria Tires' investment in solar energy to power its manufacturing facilities, reducing reliance on natural gases and minimising carbon emissions. This dual focus on sustainability and cost-efficiency underscores the tire's role as a trailblazer in environmentally conscious tire technology.