Keyless vehicle access booms in APAC

Rapid growth of the market was driven by convenience, security, and luxury trends.

A significant growth trajectory is expected in the automotive vehicle access market, with a compound annual growth rate (CAGR) of 5.6% leading up to 2028.

Madhuchhanda Palit, Analyst at GlobalData Research Center, a focal point of this growth is the Asia-Pacific region, which is anticipated to be the fastest-growing market for keyless vehicle access control systems. 

This surge is attributed to an increasing number of luxurious cars, a shift towards digitization, and the presence of key industry players.

"The popularity of keyless systems among consumers includes convenience, security, and premiumization," Palit explained, saying that the convenience of accessing a vehicle or opening the trunk with just a key fob, especially when hands are full, is a significant advantage. 

Additionally, keyless entry systems offer enhanced data security through rolling code technology, transmitting unique codes with each button press, making replication difficult. The aesthetic and premium feel these systems add to a car is also a considerable decision-making factor, particularly for younger consumers.

When discussing pricing considerations, Palit notes that passive keyless systems, which offer no significant additional benefit on their own, are mainly included in higher-end vehicle models. 

"Buyers of high-end versions consider other features provided in the vehicle, which mostly entice customers to opt for them," Palit added, indicating that the premium price of these models may not solely be justified by the keyless system itself.

However, she said that security risks associated with keyless entry systems are a concern. Both active and passive systems, based on similar technology, are susceptible to hacking attacks. 

"Current active keyless entry systems incorporate disposable rolling codes to guard against simple attacks, but instances of hacking have occurred," Palit stated. 

Techniques such as jamming signals or using relay attacks can leave vehicles vulnerable to theft. Passive systems, which automatically unlock doors when the key fob is within range, may pose a greater risk due to lack of user intervention and the potential for unintended unlocking.