PT. Sinar Nusantara Industries shaping modern construction with Autoclaved Aerated Concrete

The company’s diverse product range meets market demands, producing 753.34 tons per day.

PT. Sinar Nusantara Industries (PT. SNI) has made a strategic expansion into South Kalimantan, focusing on the innovative use of Autoclaved Aerated Concrete (AAC). This move is designed to meet the growing market demand for advanced building materials and reinforces PT. SNI’s position as a leader in sustainable construction solutions.

AAC is a lightweight, precast material made from natural raw materials, including sand, lime, cement, water, and a small amount of aluminum powder. This mixture is cured in a high-pressure steam chamber, known as an autoclave, which creates a porous, aerated structure offering numerous benefits over traditional concrete.

The product aligns perfectly with the increasing demand for sustainable building materials. “The implementation and certification of SNI is part of our commitment to providing safe and high-quality products to our customers,” said PT. SNI’s CEO Selvi Chrisinda.

With its low carbon footprint and high energy efficiency, AAC meets the growing expectations for eco-friendly construction solutions. “By integrating AAC, we not only reflect our commitment to environmental responsibility but also enhance our appeal in a market that values sustainability,” Chrisinda said.

The material offers significant cost efficiencies in construction. Its lightweight nature reduces transportation and handling costs, whilst its ease of installation leads to lower labor costs and faster project completion.

Diversification

Incorporating AAC into PT. SNI’s product range allows the company to cater to diverse construction needs. The introduction of Citicon Lightweight Bricks (BRC) and Citicon Floor Panels (PLC) addresses various market segments, including residential, commercial, and industrial applications.

“Our diversification mitigates risks associated with reliance on a single product line and opens new revenue streams,” Chrisinda said. 

AAC’s superior thermal and acoustic insulation, fire resistance, and durability further enhance PT. SNI’s competitive edge.

“We provide external training to employees on SNI and implementation methods, ensuring that our team understands and applies these standards effectively,” Chrisinda added.

Strategic benefits

AAC brings strategic benefits in meeting evolving regulatory and certification standards. The material’s compliance with SNI certifications and ISO management standards ensures PT. SNI exceeds industry expectations.

“The SNI ISO 9001:2015 certification is an achievement for our company and lays a strong foundation for continuous improvement in the quality of our products and services,” said Chrisinda. This alignment builds credibility and trust with customers and stakeholders.

The introduction of AAC boosts PT. SNI’s brand image, strengthening its reputation as a forward-thinking, responsible industry player.

Chrisinda noted that holding SNI certification increases market competitiveness. “It helps us compete with companies that do not have similar certification and enhances consumer confidence in our products,” he said.

This strategic positioning attracts clients and partners who value sustainability and innovation, contributing to increased market share and brand loyalty.

Long-term growth

AAC’s versatility supports PT. SNI’s long-term growth strategy. Its adaptability to various construction needs — from high-rise buildings to residential complexes — ensures PT. SNI remains responsive to market trends and demands.

“AAC’s flexibility helps us maintain a competitive edge in a dynamic industry,” Chrisinda said.

Investing in AAC aligns with PT. SNI’s vision for sustainable and strategic growth. The material’s durability and low maintenance requirements ensure long-term performance and reduced lifecycle costs for end-users.

“Our focus on AAC helps us establish a reputation for delivering high-quality, reliable products that drive customer satisfaction and repeat business,” concluded Chrisinda.