Scaling excellence in fresh fruit exports: Platinum Fruits recognised for its supply chain initiative at the Asian Export Awards 2023
With a history spanning three decades, it has consistently delivered the freshest and highest-quality fruits to markets across Asia and Europe.
Since its establishment in 1993, Platinum Fruits has continuously evolved to become one of Thailand's foremost fresh fruit exporters, specialising in durian, longan, mangosteen, and coconut. These premium fruits are meticulously sourced from GAP and Global GAP-certified producers and processors, and the company upholds unwavering adherence to HACCP, GMP, GHP, DOA, and Halal standards to ensure the highest quality and safety for its products.
Platinum Fruits' commitment to innovation has been a cornerstone of its success. The COVID-19 pandemic presented unprecedented challenges, including transportation restrictions and congested sea routes. In response to these obstacles, Platinum Fruits showcased its innovative spirit by ensuring the premium quality of its fruits was never compromised.
A significant milestone in this endeavour was the introduction of the game-changing Cold Chain logistics system. Platinum Fruits boldly created a container yard equipped with continuous temperature control, becoming the first Thai company to do so. This groundbreaking innovation enabled the company to maintain the freshness of its fruits throughout its journey, consistently meeting shipment schedules and product standards when many others could not.
In 2020, during the pandemic, the company achieved an impressive 23% increase in sales revenue, reaching Bt2,700 million. This growth continued into 2021, with revenues reaching Bt3,500 million. In 2022, Platinum Fruits achieved an astounding Bt5,197 million in revenue, marking a remarkable 33% increase. The expansion into the Chinese market played a pivotal role in this growth, with customers continuing to trust the company's premium quality even amidst the most severe COVID-19 restrictions.
Platinum Fruits' impact extends beyond financial figures, as it has earned global recognition and trust for its unwavering commitment to standards and quality. The company successfully penetrated new markets in China's southern provinces, positioning itself for further scalable expansion into three additional provinces. This strategic move allows them to cater to diverse tastes and demands, serving as a testament to their dedication to excellence.
Scalability is deeply embedded in Platinum Fruits' approach, especially in exporting sensitive fruits like durians, which serves as a blueprint for other fruits. They have perfected techniques that ensure the freshness of every fruit unit, meeting their customers' exacting standards.
Looking ahead, their plans are ambitious, including expanding their exports to new markets such as Europe, Australia, and New Zealand. Additionally, they are poised to enter the coconut market in China and aim to reach retailers in remote areas, thanks to China's logistics upgrades.
With the company's steadily increasing revenue, Platinum Fruits is investing in empowering farmers and promoting zero-waste farming, contributing to a more sustainable agricultural ecosystem.
Platinum Fruits’ dedication to excellence in the fresh fruit export industry has earned it the Thailand Supply Chain Initiative of the Year - Food accolade at the prestigious Asian Export Awards 2023. The awards programme lauds exceptional products and services that have enhanced a company's business in the regional export scene.
The Asian Export Awards is presented by Manufacturing Asia Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your exceptional products in the regional export scene, please contact Jane Patiag at jane@charltonmediamail.com.
